Lucernex • 07/27/2017 Healthcare Flyer Health systems will be affected by the new FASB standards due to the sheer volume of equipment and real estate used in the delivery of care.
Lucernex • 07/12/2017 It's Time to Assemble Your FASB Compliance Team The FASB/IASB guidelines announcement is a little over a year old, so it should come as no surprise that lease accounting reporting is changing. While a recent survey by Robert Half Management Resources revealed that 80% of CFOs at U.S. companies have...
Lucernex • 06/06/2017 Accruent Migrations Brochure Lucernex provides Accounting and Lease Administration solutions to help you meet growth strategy, capital allocation & reporting compliance requirements, empowering you to make better decisions for your organization.
Lucernex • 05/20/2017 Lucernex Product Brochure 2017 Founded by the industry’s innovators, Lucernex provides real estate lifecycle management and equipment and lease accounting solutions to companies in more than 70 countries. Our solutions help more than 180 brands in tens of thousands of locations globally.
Lucernex • 05/01/2017 Helzberg Diamonds Case Study Helzberg Diamonds began implementation of the complete store lifecycle solution, Lucernex Retail, to replace their legacy lease administration system and many spreadsheet-based systems used for site selection, project management, capital planning and...
Lucernex • 04/20/2017 The FASB/IASB Compliance Questions You Need to Answer Gated eBook executed as part of a financial regulations campaign targeting CFOs and CAOs nationwide.
Lucernex • 04/20/2017 How to Fuel Success in Your Data Migration When converting from a legacy system to a new software environment, who do you trust to touch your data? It’s an important question, considering the high rate of failure that plagues the data migration process in most companies. In fact, only...
Lucernex • 04/07/2017 Five Red Flags That Can Lead to Implementation Failure Our industry is riddled with failed implementations. Long after the business case has been made and the vendor is chosen, all too often, timelines stretch from weeks to months or even years, and reaching an official go-live seems hopeless. With the...
Lucernex • 01/25/2017 Brandstorm Placemat We created this document to help find the voice of Lucernex by identifying its brand archetype.
Genesis website • 03/01/2016 Physician Education In an effort to promote our partner, Navicure, while providing necessary continuing education credits for physicians, we sent out a series of emails offering a free webinar covering a very salient topic for the audience.
Genesis • 12/01/2014 MediGain and Genesis - Co-branded Sales Collateral The MediGain marketing team and I developed a co-branded sales sheet to distribute at MediGain's sponsored booth at the Genesis Annual Meeting.
Five Star • 05/14/2014 REO-to-Rental Brochure Middle of the Funnel piece for RE agents interested in attending the conference
Five Star • 08/01/2013 REO-to-Rental - Direct Mail The marketing strategy for a new event at the 2013 Five Star Conference included an email and direct mail campaign to reach real estate professionals in Dallas-Fort Worth.
Five Star • 06/01/2013 Women in Housing - Full page ad In our aim to recruit women in real estate to the premiere Women in Housing luncheon, featuring guest speaker Laura Bush, I created the content for this advertisement in a leading real estate magazine for women in the real estate industry.